Newsletter #4 - Perhaps You Should Start with Why

Nearly ten years ago, Simon Sinek gave a talk that changed my life. He spoke about leadership, emphasizing empathy and perspective. He was so far ahead of his time that his teachings on this subject are still exciting today. He draws on P-T-I-E (Parenting, Technology, Impatience, Environment) to provide insights into how we operate. 3M subscribers enjoyed it too.

Take a look at the clip where he demonstrates the power of holding your phone while communicating with colleagues. Answer: Put it away. Murray and Sinek believe that empathy is the key ingredient to success.

“Leaders Eat Last” argues that the primary job of a leader is to create a “circle of safety” where people feel protected, valued, and able to take risks without fear of internal threats, so they can focus their energy on external challenges and shared goals. Drawing on biology, Sinek explains how chemicals like dopamine and oxytocin drive both individual reward and social bonding, and then shows that when leaders put people before short-term metrics—sacrificing personal gain, modeling integrity, and “eating last.”

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