Impactful Reviews for Sell Smarter

A promotional image for the book 'Sell Smarter' by James L. Murray, with logos of Goodreads and NetGalley, and a note about reviewing copies being available.

Praise for SELL SMARTER


Murray has always had a fantastic approach to technology selling.  He possesses high emotional intelligence and offers valuable insights regarding the upcoming intersection with AI.

Dr. Pram  Vindal, Architect, AMD Labs

Having worked with James during the COVID-19 pandemic, I learned the importance of active listening, empathy, and persistence.  His style is exemplified through leadership by example.

David Pearson, Vice President,  Technicolour

I hired James during the B2B sales craze and needed someone who could be a differentiator, a collaborator, and work effectively in a highly dynamic, rapidly growing environment.  He was an instrumental part of our leadership team…

Karen Sheehan, CMO, Leadership Consultants, Inc.

I am always amazed when I meet someone like James Murray with a very high EQ.  He managed strategic selling across multicultural audiences and consistently delivered successful outcomes for both parties.  As we traveled together across Asia and the US, I witnessed his charisma as he communicated sophisticated technical material with ease and composure.

Alex Wei, CTO, Advanced Semiconductors

Complex technical selling can be an art with sophisticated audiences who have no time to waste on slide decks.  I worked on several government-funded programs with James, and he managed the delicate balance between technology, value, and timing.  He is the ideal author to provide insights into the relationship between artificial and emotional intelligence.

Thomas B. McKee, CMO, Honeywell Technologies

As a student, educator, coach, and leader, Murray brings competitive grit to selling and a path to win.  Sell Smarter is an eye-opener and brings a fresh perspective on the new influences of AI on professional selling.

Cheryl Anderson, President, Palmarium Partners

I had the pleasure of working with James on several team-building projects, including consultative selling, account-based marketing, and a mix of competitive gaming.  He is brilliant at sales psychology and reveals the unique aspects of AI and EQ for elite salespeople. 

Richard Giles, VP Marketing, Focus Point

James has a unique way to bring numbers to life.  His passion for sales leadership is woven throughout this book and is a testimony to understanding how our intelligences influence our everyday life.  

V.V.KData Scientist, Stanford Medical Associates

Artificial Intelligence is revolutionizing our future and redefining the landscape of robotics and humanoids by integrating emotional intelligence, which enables machines to perceive, interpret, and respond to human emotions.  Murray brings a fresh perspective on the emergence of intelligent selling as collaborative robots look to outperform average humans.

Peter Wells, VP Engineering,  Automated Robotics Corporation

Murray is one of the first authors to expand the horizons of emotional and artificial intelligence through relatable topics, including ADHD, alcohol, diabetes, divorce, and sleep, across the spectrum of emotional general intelligence. He even included the sales-drive influencers Batman and Robin, and the Tortoise and the Hare.

Paula Van Horn, EVP Marketing, Stone Consulting Group