Newsletter #6 - Reward Sellers Who Routinely Question Their Own Playbook

These two books reward sellers who routinely question their own playbook, invite critique, and adjust based on what works rather than ego. Both argue that long-term success comes from combining sharp thinking (data, experiments, structured rethinking) with human connection (empathy, emotional insight, and trust-building).

Sell Smarter emphasizes strategic curiosity, deep research, and tailored influence to understand and shift buyer perspectives. Sell Smarter presents AI as an amplifier of human judgment and EQ, not a replacement.

Think Again frequently discusses cognitive biases, overconfidence, and identity attachment to ideas; Sell Smarter devotes chapters to the psychology of selling, emotional and cognitive triggers, and how buyers actually decide.

Both books push readers to question old habits and update how they think and work, rather than just adding more tactics or information.

www.sellsmartermurray.com