WHY EMPATHY MATTERS
Sell Smarter in
the Age of AI.
A practical playbook for sales leaders who want to read buyers better, close more deals, and use AI without losing the human edge that actually wins trust.
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LISTEN ANYWHERE
The Sell Smarter Audiobook
Perfect for busy leaders and sellers. Listen on the go learn how empathy and AI can transform the way you sell and lead.
INSIDE THE BOOK
Sales Intelligence: The Psychology of Selling
Every chapter of Sell Smarter builds on three pillars — sales instinct, artificial intelligence, and emotional intelligence — and how top performers move between all three without thinking twice.
KNOW YOUR SALES CHI
Finding your natural rhythm as a seller.
PSHYCOLOGY OF SELLING
Reading a room before you read a spreadsheet.
SALES CHALLENGES & CYCLES
Reading momentum across a long deal.
EMOTIONAL INTELLIGANCE (EQ)
The skill AI can't replace — and won't.
ARTIFICIAL INTELLIGANCE (AI)
Where automation genuinely helps sellers.
10 WAYS TO SELL SMARTER
A field-ready checklist for every call.
THE ART OF SELLIING
Timeless technique, updated for AI-assisted deals.
EMOTIONAL GENERAL INTELLIGANCE
Reading a room before you read a spreadsheet.
EMPATHY & HYBRIB SELLING
Blending human warmth with digital reach.
POWER OF COLOR
How visual cues shape trust and urgency.
LEARN FROM REAL-WORLD INSIGHTS
Artificial Intelligence Meets Emotional Intelligence (AI & EQ)
What READERS ARE SAYING
REAL RESULTS, REAL IMPACT
Cheryl A. ★★★★★
"Sell Smarter brings a fresh perspective on the influence of AI in sales."
David P. ★★★★★
"James taught me the importance of active listening and empathy."
Pram V. ★★★★★
"Murry has a fantastic approach to technology selling."
Karen S. ★★★★★
"Murray high-EQ makes him ideal author for this amazing book."
More reviews on Amazon, Barnes & Noble, BookBub, Goodreads, and Google. Read them all →
James L. Murray
Author, Entrepreneur, Reader, High Sales Intelligence
James L. Murray grew up and lives in California. He is an accomplished sales leader with experience selling technology products and services for companies ranging from early-stage (startups) to multi-billion-dollar enterprises. His career started in space and satellite communications, semiconductors, and professional services.
Over the past fifteen years, James has been instrumental in leading strategic sales teams in professional services. His management style is characterized by leading by example and active listening, and he is recognized for his high emotional intelligence. He is well-educated, holding advanced degrees in engineering and business administration. His passions include abstract art, exotic fish, tennis, and vintage muscle cars. He holds a US patent, has written multiple books, and enjoys the beaches of the Central Coast with his family.
For more than two decades, James L. Murray has helped organizations transform their sales performance through clear communication, practical strategies, and a people-first approach. His new book, “Sell Smarter” and his workshops have supported teams across industries to close more deals and build stronger client relationships.
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